Davido has unveiled the visuals for â10 Kiloâ, a track from his April album â5IVEâ â and itâs every bit as playful, stylish, and bold as the music.
âá»rá»bá» ten kiloâ is Davidoâs affectionate nod to a voluptuous, stunning woman, and the music video, directed by Director Pink, b
Davido has unveiled the visuals for â10 Kiloâ, a track from his April album â5IVEâ â and itâs every bit as playful, stylish, and bold as the music.
âá»rá»bá» ten kiloâ is Davidoâs affectionate nod to a voluptuous, stunning woman, and the music video, directed by Director Pink, brings that vision to the screen. It opens with beautiful, curvy women taking centre stage, strutting down what feels like their own runway. Camera flashes pop, fabrics flow, and every step showcases their style and confidence, all while Davidoâs lyrics offer unfiltered praise.
The song is an Afrobeats ode to being completely captivated by someone. The kind of attraction that makes concentration impossible, loosens the purse strings, and inspires unapologetic devotion. With its vibrant look, fashion-forward moments, and Davidoâs signature charm, â10 Kiloâ manages to feel like both a celebration and a confession.
Davido and Director Pink have crafted a visual that makes admiration impossible to miss.
The imagery of Afrobeats is massively influenced by music video directors, who curate an artistâs visual brand and consequently, their representation in the minds of the audience. Music videos have always been important, and even in the presence of several new media forms, its relevance remains visible, as clearly seen in the work of Director Pink, who has been a frontrunner in the scene over the past half-decade. On the latest edition of Afrobeats Intelligence, we get an inti
The imagery of Afrobeats is massively influenced by music video directors, who curate an artistâs visual brand and consequently, their representation in the minds of the audience. Music videos have always been important, and even in the presence of several new media forms, its relevance remains visible, as clearly seen in the work of Director Pink, who has been a frontrunner in the scene over the past half-decade.
On the latest edition of Afrobeats Intelligence, we get an intimate look into the world of visuals through the experienced perspective of Pink. The episode begins with host Joey Akanasking where she finds the intersection between what goes into her ear and what people should see. âYou hear some songs and itâs really hard â itâs getting harder sometimes â to really pick out what you would want to represent visually,â she says, âbut most times when I get a song, I always analyze a few things; whatâs the song talking about, how I research about the artist as well, then I also brainstorm on what the song actually needs to push it. So I have to boost the song with the video; itâs also importantâ.
Pink admits that she enjoys visualizing new artists, since music videos must have some continuity across different songs. The intricacies of visually representing an artist come to the fore, as the director reveals the tools of character-building: the mood associated with an artist, the lighting choices, the progression of scenes. She says: âI always ask some questions, âwhatâs your vibe like?â âWhat kind of artists do you listen to?â Some of them are also taking over very old artists that have left a legacy, some of them want to follow those footsteps. Itâs more like trying to understand and know the artist deeply, and actually try to bring that out.â
From the sound to fashion to image, the episode reveals all the many considerations the video director must influence. Her work with Chike comes to mind, as sheâs largely curated his perception as a warm loverboy, their creative partnership beginning from the Simi-featured remix of âRunning.â Between the vivacious frames of âEgwuâ and the melancholic symbolism of âMan Not God,â we see a director attuned to the work of their client, sharing the creative process with as much gusto.
In this conversation, Pink is eloquent and inspirational, revealing the stories and techniques that have shaped her career. Now in her mid-20s, sheâs been on the journey for about a decade, surmounting several challenges to rise towards the zenith of her craft. âIt was just making images,â she says about the initial appeal of music videos. âThe fact that youâre able to do anything in just three minutes. Itâs not like a film where youâd probably stick to a particular story, and you can go outside the box a bit, but you donât really have that much leverage. With music videos, you can do a million and one things.â
Photo Credit: Mercy Chinwo/Instagram
In the mood for some praise jam? Mercy Chinwo has got you with a brand-new single, âWhen You Say A Thingâ, and whatâs more, it comes with a music video that might just leave you a little teary-eyed, in a good way.
In this latest release, Mercy Chinwo delivers a soul-stirring message about the power of Godâs word. The song is anchored in the belief that when God speaks, things shift. She
In the mood for some praise jam? Mercy Chinwo has got you with a brand-new single, âWhen You Say A Thingâ, and whatâs more, it comes with a music video that might just leave you a little teary-eyed, in a good way.
In this latest release, Mercy Chinwo delivers a soul-stirring message about the power of Godâs word. The song is anchored in the belief that when God speaks, things shift. She calls Him Ekueme, the One who fulfils His promises, and with each lyric, she drives home a sense of divine certainty and hope.
The video, directed by Director Pink, opens with Mercy singing with conviction as emotional scenes unfold around her. A young boy plays guitar in the rain, a man grapples with unemployment, and a woman without shelter takes refuge under a roadside shed. All of them are caught in moments of hardship and silence. But then, something shifts. Each of them stares into a mirror and sees a new version of themselves: the boy dressed in a school uniform, the man in better clothes embracing a loved one, and the woman walking into a new home.
âWhen You Say A Thingâ blends Mercy Chinwoâs uplifting sound with powerful storytelling. It is a visual and musical reminder that no matter how hard things get, there is always a promise worth holding on to.