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How Mainland Block Party Is Taking Afrobeats Global



Anyone familiar with Lagos knows it’s famously split in two. The Island, home to upscale neighborhoods and trendy spots, is seen as the city’s most desirable area. The Mainland, where most Lagosians live, is rich in culture but often dismissed for its lack of polish. When the Mainland Block Party launched in 2018, its founders set out to shift that perception by throwing the coolest party you’ve ever attended.


“We just wanted to make sure that people understood that living on the Mainland doesn’t mean that you’re ratchet or doesn’t mean that it can’t be safe,” says Rebecca Momah, the Deputy Team Lead of the organization. “People can also have fun on the Mainland. The Block Party was built on community, and we made sure everybody felt welcome”.

Ever since the initial Block Party in Ikeja, Lagos’ capital, its relevance has stretched beyond mainland Lagos to other parts of Africa and even the world. It’s organized a nationwide tour with ODUMODUBLVCK, been headlined by Davido, and now, it’s hosting a show in New York City. This show is in collaboration with OkayAfrica as part of the platform’s 15th anniversary celebrations. Although scene-defining, the wins of the Mainland Block Party reveal essential lessons on how to build and retain community.


“Every new Block Party is a new reason to show people why we’re the ones,” says Tobi Mohammed, co-founder of Mainland Block Party. “At some point, it started to feel like we’re loved, and I felt that shift, of course, being able to sell tickets into thousands or multiples of hundreds, in cities that we didn’t start from. It’s a blessing itself. People have spent more and didn’t have those results. I would say that we kinda have this mindset of ‘fight for it, and just be grateful about it when you win.’ So every endeavor feels new.”


Constant reinvention has been a defining mark of Block Party. “To earn a new city or be grounded in that city,” says Mohammed, in description of what they’re always looking to achieve. With Mainland Block Party sharing the same founders as the music agency Plug NG — Asa Asika and Bizzle Osikoya — there’s strong incentive to burrow into deeper levels of youth culture, with Mohammed once revealing that entertainment chose him, and before working in the scene, he used to watch these men he now calls partners on-screen, with utmost respect for what they’re doing to uplift what he described as “coolness currency.”

“They’re new things every time,” says Momah about the lessons they’ve gotten from organizing the events. “It’s not the same every time; every event is dynamic in its own way. The biggest lesson there for me is, you’re a master at this, but there’s also room for you to learn. You can’t say you know it all [about] doing events; you have to give yourself room to grow, you have to give yourself room to listen, you have to give yourself room to take feedback.”


“Digital is the new coal,” infers Mohammed, “so you have to reinvent yourself and ask yourself how you can always catch up on that wave.” Reiterating the need to keep an open perspective, their words show how Mainland Block Party has been able to keep afloat in an ever-shifting industry, becoming a sort of precursor to Lagos’ rave scene that has since become a strong feature of the city’s nightlife and an influencer of homegrown Afrobeats.


For Mainland Block Party, it’s been a steady journey towards global domination, and the New York event is the next phase of their phenomenal run. Before now, they’ve had two intercontinental events, one in London and the other in the U.S., headlined by Afro rap artist Zlatan. But that was a pop-up, not really an all-out show, and with the New York show, they’re bringing the flamboyant ODUMODUBLVCK to imprint the Afrobeats experience on that stage.

“Expensive o,” jokes Mohammed when asked about how they have gone about organizing the New York Block Party event. “Just look at it as a newborn baby trying to find their feet in this world,” says Momah. “That’s just how to crown the entire process. So we’re in a new place, new city, new people; people behave differently there, inasmuch as they’re Nigerians there, obviously, we’re not only trying to cater to the Nigerian audience. We’re trying to conquer globally; it’s not been easy, but we thank God. We thank God that we have good heads on our shoulders. And we’re open to partnerships—I feel like the key thing that has helped so far in this journey are collaborations.”

Apart from collaborations with platforms like OkayAfrica, Mohammed says team members on the ground form part of the community it takes “to raise a great child,” like Block Party.


With another U.S. event planned with DJ Maphorisa and a new segment of their Lagos party titled Respect the DJ, it’s very much clear that the Block Party intends to take over the world. Surely they have the required tools—it’s only a matter of time.

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Xduppy, South Africa's Rising Star, Thinks Amapiano Can Get Even Bigger



At the end of March this year, DJ Maphorisa and Xduppy released an incredible collection of songs stretching across two albums. Titled Ngomoya and Rough Dance, the albums cover the gamut of South African electronic music and tip the scale in favor of the country remaining the global behemoth it’s already become.


Ngomoya leans into soulful amapiano, weaving themes of spirituality, longing, and love; the Rough Dance delivers pure, unfiltered ‘sghubu’ – that bass-heavy catharsis tailor-made for dancefloor therapy. Both sides complement each other with specially curated features that energize the music, pay homage to the greats, and collectively imagine a future where the genre is non-existent. Blxckie, Mawhoo, Nanette, Daliwonga, Scotts Maphuma, and many others lend their talents to the project.

Xduppy first met DJ Maphorisa following the success of his 2023 hit, “Bhebha,” a sonic departure from the norm that infused ‘quantum sound’ — a reference to the public transport taxis that would be fitted with the most insane sound system for maximum bass impact, popular among high school students — into the amapiano template.


In an interview with OkayAfrica, the producer says that the album came about as a result of countless studio sessions that happened with no immediate goal in mind besides being creative. “We had planned on dropping an EP but realized we’d made more than enough,” Xduppy tells us. “We do studio [work] every week. It becomes hard to know exactly when we started working on the project.”



Xduppy grew up with a father who was a house music head and a mother who was into gospel. He discovered hip-hop independently and was on that track until he switched it up. However, he still has some rap bangers in the vault.

“I started producing in grade 8 or 9. It was a bit hectic because I didn’t have a laptop. I had to move from one place to another, borrow my friend’s laptop, take it back, skip a few months without producing, and return. This was in 2017/18,” he says. The artist and producer used the bursary money given to students through the National Student Financial Aid Scheme program to buy his first laptop. He installed the music software FL Studio and started producing house and hip-hop songs. That was shortly before the 2020 lockdown.

In Jamaican patois, ‘duppy’ can refer to a malevolent spirit. In his case, it comes from the nickname Dub-G (double G), a reference to the first letters of his name, Gomolemo Gumede. It went from that to just Dub and then Duppy, following the release of Drake’s “Duppy Freestyle.”




Most popular amapiano songs have a gang of artists credited with writing and production duties. Xduppy credits this to the openness of the genre, something he reckons is missing from genres like South African hip-hop. It’s through a phone call to Sleazy of the duo Mellow & Sleazy that he got invited to a studio session that changed the course of his fledgling music career. With time, he met Ftears, Shaunmusiq, and Myztro, with whom he produced “Bhebha.”


“I was just working on some music. I originally made [‘Bheba’] at Sleazy’s just by playing around. He heard it and said that it goes crazy. Myztro’s studio was five minutes away from us. They came through, we worked the song, and let it go. It’s funny; people don’t even know that it’s me singing on it,” he says. “I was just trying to create new sounds. People got a hang of the wave and did their own versions of it.”

The Ngomoya and Rough Dance sessions with DJ Maphorisa didn’t have a linear trajectory. Sometimes, an old song would spark an idea for the feel and approach of whatever they’d work on, or they’d take chords, tweak them, and incorporate them into a song. “In the end, something always came out,” he says.

The results are impressive. In two months, the albums have managed to rack up millions of plays across streaming platforms and introduced music lovers to bangers they’ll bump to until the year ends. “Abantwana Bakho,” featuring Young Stunna and Thatohatsi, is blazing dancefloors, with “Sangena,” featuring Scotts Maphuma and TOSS, closely following behind.

“We were having a hard time deciding which songs would be on the album. We tested them out at our gigs and got people’s opinions online,” he says. “I feel amapiano is gonna be bigger than what it is now. It will keep spreading because it’s also moving with the times.”


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