Gregory Rockson, founder and chief executive of Ghanaian health technology firm mPharma, is stepping down after 11 years, the founder has revealed. He will transition to the role of Chairman of the board, while Chief Operating Officer Kwesi Arhin will be promoted to CEO, effective Sept. 1, 2025.
The leadership change at one of Africaâs most prominent healthtech startups follows a period of significant restructuring, including a major round of layoffs and a strategic shift t
Gregory Rockson, founder and chief executive of Ghanaian health technology firm mPharma, is stepping down after 11 years, the founder has revealed. He will transition to the role of Chairman of the board, while Chief Operating Officer Kwesi Arhin will be promoted to CEO, effective Sept. 1, 2025.
The leadership change at one of Africaâs most prominent healthtech startups follows a period of significant restructuring, including a major round of layoffs and a strategic shift toward operational efficiency and new markets.
Arhin, who joined mPharma in 2021 and most recently served as COO, will take the helm. His background in finance and global consulting is seen as aligning with the companyâs renewed focus on a disciplined growth model.
The move is a common transition for venture-backed startups, where founders move to a strategic board role as the company matures.
The CEO change caps a volatile period for the company. In September 2023, mPharma laid off approximately 150 employees, which Rockson at the time linked to macroeconomic challenges and a severe devaluation of Nigeriaâs currency.
Months later, in January 2024, the company secured USD 13.6 M in new funding from investors, including the Sanofi Global Health Unit Impact Fund.
That capital has supported a strategic pivot, including a recent push into Francophone Africa, where the company reported an annualised revenue run rate of USD 1.5 M within seven months.
Founded in 2014, mPharma manages a network of pharmacies and clinics to improve access to affordable medicine. It has raised over USD 65 M to date and operates in several African countries, including Ghana, Nigeria, and Kenya.
Dakar-based healthtech startup Eyone Medical has raised USD 3 M from Oyass Capital, a new Senegalese government-backed private equity fund focused on scaling high-impact SMEs. The deal was announced at Oyassâs launch event, marking one of its first investments.
Founded in 2015 by Henri Ousmane Gueye and John Diatta, Eyone provides interoperable digital health systems, including its flagship Shared Patient Record platform, which enables clinics and hospitals to securely shar
Dakar-based healthtech startup Eyone Medical has raised USD 3 M from Oyass Capital, a new Senegalese government-backed private equity fund focused on scaling high-impact SMEs. The deal was announced at Oyassâs launch event, marking one of its first investments.
Founded in 2015 by Henri Ousmane Gueye and John Diatta, Eyone provides interoperable digital health systems, including its flagship Shared Patient Record platform, which enables clinics and hospitals to securely share and manage patient data.
The platform is used in over 60 healthcare institutions across Senegal, Mali, Côte dâIvoire, Cameroon, Gabon, and France.
The new funding will help Eyone, which previously raised USD 1 M and secured another USD 300 K in prize money, integrate AI into its systems, enhance infrastructure, and expand across Francophone West Africa, where fragmented health records and inefficiencies remain major challenges.
The deal also reflects a growing trend of public-private co-investment in strategic sectors like healthtech, with governments like Senegalâs taking a more active role in startup funding.
You can order hot jollof on Chowdeck and have it at your door before the steam fades. You can order fresh tomatoes on GoLemon without stepping outside. But if your mother needs hypertension medication at 5 p.m. in Bayelsa?Â
That questionâwhy the convenience economy stopped short of healthcareâhaunted Abimbola Adebakin. A pharmacist with years of experience in organisational strategy and consulting, sheâd spent her career build
You can order hot jollof on Chowdeck and have it at your door before the steam fades. You can order fresh tomatoes on GoLemon without stepping outside. But if your mother needs hypertension medication at 5 p.m. in Bayelsa?Â
That questionâwhy the convenience economy stopped short of healthcareâhaunted Abimbola Adebakin. A pharmacist with years of experience in organisational strategy and consulting, sheâd spent her career building systems behind the scenes. One day, trying and failing to help a family friend find a basic drug after visiting nine pharmacies, she was jolted into a personal embarrassment that refused to let go.
So she built a solution. In 2017, Adebakin launched Advantage Health Africa (AHA) to make accessing quality, affordable medication as seamless as ordering dinner. Through its flagship platform, MyMedicines, AHA delivers prescriptions across Nigeriaâeven to remote areasâwhile supplying clinics and pharmacies through a growing B2B distribution network. Today, the company serves over 30 HMOs, moves thousands of orders monthly, and powers an increasingly digitised ecosystem through its proprietary inventory visibility platform, The Advantage.
The road to relevance was anything but linear. Failed products. Broken tech. Layoffs. A near-collapse of their pharmacy network. On todayâs edition of Day 1 to 1000, AHAâs founder and CEO, Abimbola Adebakin, walks me through how she built a healthtech company out of frustration, scaled it through a pandemic, and learned when to pivot, when to let go, and when to keep the faith.
This is the story of Advantage Health Africa, as told to TechCabal.
Day 1-1000: From consulting gigs to a tech-enabled pharmacy network
Advantage Health Africa didnât start with a grand strategy. It started with shame.
A family friend needed a drug. I offered to help. Iâm a pharmacistâhow hard could it be? I went to a pharmacy. They didnât have it. I went to another. And another. I visited nine pharmacies across Lagos that day and still came up empty-handed. I was embarrassed. What kind of system was this? What kind of pharmacist was I if I couldnât find a basic drug?
That moment stayed with me. It opened my eyes to something we all quietly endure: a broken distribution system that forces sick people to wander from pharmacy to pharmacy, hoping to get lucky. I thought: we canât keep working around this. We have to fix it.
When I started Advantage Health Africa in 2017, we launched with services: consulting, training, anything to keep the lights on while we figured out the bigger thing. We built relationships. We worked with pharmacy associations and regulators. We mapped the territory.
Nine months later, on October 1st, we launched MyMedicines, a direct-to-consumer service that lets people order drugs and get them delivered. That first year, the traction was slow but steady. Then COVID hit.
Suddenly, what we were offering wasnât a convenience, it was essential. People couldnât leave their homes. Clinics wouldnât take non-critical patients. HMOs that previously ignored us came running. âCan your pharmacies deliver?â they asked. âYes,â we said, because we could.
Revenue jumped 10x. Word of mouth exploded. People abroad were ordering drugs for their parents in Bayelsa, Onitsha, places we could reach in 24 hours. CNN called. The world noticed. And we knew: weâd hit product-market fit.
We pivoted, failed, restructured, and kept going
Before COVID, weâd also tried building a pharmacy franchise called MyPharmacy. But the timing was off. The tech was shaky. COVID made everything harder. We raised some money for it, but within 12 months, we shut it down. Still, the name stuck. People began to refer to us as âMyPharmacyâ even after it was gone. And we kept the spirit of the network alive, just not in the format we started with.
That was hard. Letting go of the visionâand letting go of people. But we did it properly. We flew in our field staff, sat them down, and paid two monthsâ salary. Helped them reposition. Some of them came back later when we were ready to rebuild.
We also tried wholesaling to pharmacies but quickly realised that wasnât scalable. The margins were brutal. The scale wasnât there. It was our board that pushed me to switch to selective distribution. They were right. That arm took off once we brought in a seasoned MD with experience in sales and marketing. I had to admit what I didnât know and hire someone for it. Our branded genericsâDHA Plus, Relsid Plus, and othersâare now thriving in the market.
I come from an organisational development background. Even in chaos, I knew we needed structure: operating models, culture, systems. We got ISO-certified early on. We let people go when we had to, humanely, and hired back some of them later.
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Day 1000-Present day
We failed twice at building our core tech, then finally cracked it. We tried to build the tech backendâwhat we now call The Advantageâthree times.
In 2018, we partnered with a team from Cape Verde who promised to help after we were selected among Africaâs top 50 startups. It didnât work. In 2021, we tried again: it was another flop. Finally, we built internal capabilities, paired them with an external developer, and launched a working system in late 2023. Now it powers real-time inventory visibility across pharmacies. Itâs the infrastructure we always needed, and we own it.
Today, AHA runs two interlinked businesses:
1. Direct to consumer through MyMedicines, with services like subscriptions, âbuy now, pay later,â and doorstep delivery.
2. Business-to-business distribution, supplying select, in-demand drugs to pharmacies, clinics, and hospitals nationwide.
They feed into each other. A prescription generated by an eldercare startup? We fulfill it. A woman in Lagos placing an urgent nighttime order for her visiting brother? Weâve got it covered. One of my favorite memories is delivering meds at 11 pm to a hotel in Ikeja. The customer was stunned that it was even possible in Nigeria.
What I wish I knew earlier and whatâs next
I wish we had secured seed funding earlier. It wouldâve saved us years of technical debt. But we made do. In 2019â2020, we raised about â¦300 million (~$1M at the time) in naira from angel investors. Since then, weâve mostly run on cash flow and strategic debt.
There were hard times. There were nights I took on consulting jobs just to cover payroll. One of my staff was working full-time while doing construction gigs to survive. Today, heâs a manager, winning awards, and flying abroad. That grit and belief in the mission got us through.
One of my most euphoric moments in this business was in 2021, when Bayer Foundation selected us for their Women Empowerment Program. It was the pat on the back we desperately needed. After that came Google, the Nigerian Healthcare Excellence Award, and others. We started to believe again.
Honestly, I wanted to quit many times. I got offers to lead global foundations, even drone delivery startups expanding into West Africa. Since I started AHA, I havenât earned the kind of salary I earned during my Accenture career. And these companies were offering tempting salaries and steady jobs. But I kept thinking of the scripture that says, âIf youâre faithful in another manâs business, God will give you your own.â That promise anchored me.
Weâre looking to integrate our services more tightly: create clearer synergies between the B2B and DTC arms. And weâre open to joining a larger ecosystem,a healthtech group where our infrastructure becomes the backbone.
What weâre building is bigger than logistics. Bigger than tech. Weâre proving that in Africa, quality health access can reach the last mile and the last metre.
Mark your calendars! Moonshot by TechCabal is back in Lagos on October 15â16! Join Africaâs top founders, creatives & tech leaders for 2 days of keynotes, mixers & future-forward ideas. Early bird tickets now 20% offâdonât snooze! moonshot.techcabal.com